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The most important thing you can take into your work is your reason 'Why'


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The most important thing you can take into your work is your reason 'Why'


My reason ‘why’ is to help others live meaning-full lives so they can achieve extraordinary things.

My purpose fuels my vision. It's who I can't help being. It makes me feel alive and gives me the capacity and momentum to help build the world I imagine. A world where we all do work that is based on our desires. Work that is meaningful to us and to others. Work that uses the power of business to have a positive impact on the world.

I am a creative thinker, strategic marketer, brand builder, purpose explorer and start-up mentor. After 15 years of business development and marketing for global brands (Evian, Orange, Isle of Wight Festival, E.ON, M&S, John Lewis, National Geographic, Universal Music to name a few), it is now my time to do what matters. 

I aim to demystify instilling meaning and purpose in life and business.
I'm on a mission to build purpose-led brands that liberate our future.
Because that is how we will create the world we want to live in.
— Alex

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Business as usual is no longer an option


Don't start a business to fit a market.
Start one to do something important.
Live out of your imagination. See everything as an adventure.
Focus on positive thoughts and attract positive results.
Think. Will what I'm doing make someone else's life better?
Always show up to give, not to get.
Explain 'why' you're doing 'what' and people will understand.
Be human. Be clear and authentic. Be creative.
Talk with clients like you talk to friends.
Play more. Connect more. Learn more.
If you love someone - let them know.

Business as usual is no longer an option


Don't start a business to fit a market.
Start one to do something important.
Live out of your imagination. See everything as an adventure.
Focus on positive thoughts and attract positive results.
Think. Will what I'm doing make someone else's life better?
Always show up to give, not to get.
Explain 'why' you're doing 'what' and people will understand.
Be human. Be clear and authentic. Be creative.
Talk with clients like you talk to friends.
Play more. Connect more. Learn more.
If you love someone - let them know.